“In the scorching heat of an Arizona summer, Booklight showcased unparalleled dedication during our week-long shoot. The team’s relentless passion ensured every frame captured was perfection. The spontaneity of plans was no challenge for them; they adapted seamlessly, prioritizing flawless execution.
Beyond their skills, getting to know the very core of Booklight—Chris, Jacob, and Cece—was an absolute joy. Their unwavering dedication and creativity, coupled with their genuine humanity, left a lasting impression. But the magic didn’t end on set. Booklight dove deep into the essence of our business, tailoring edits to resonate profoundly with our target audience. The end result? Captivating, human-centric mini-films that our customers adore. I eagerly anticipate our next collaboration—Booklight truly sets the gold standard in film and video production.”
— DANNY GREER, HEAD OF MARKETING, PODIUM
Who’s to say software can’t be fun? In 2019, BuildingConnected approached Booklight about a fun commercial campaign idea they had. Booklight and BuildingConnected had already been working together for several years creating customer testimonials and product videos, but since the re-release of Bid Board Pro, they were looking to do something different.
The commercials involved creating several sets and smashing them to pieces with construction tools. The campaign depicts a series of preconstruction characters in their office as the we, the audience, witness their ‘straw that broke the camel’s back’ moment dealing with old technology.
Under the leadership of Tina Staroselsky (Growth Marketing Manager) and David Malpass (VP of Marketing), Booklight wrote, developed and produced these highly successful commercials for BuildingConnected. The commercials ran as pre-rolls on youtube and generated a ton of leads for BuildingConnected.
Year:
2022
Director:
Danny Greer
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