When Front approached Booklight to pitch a wild and crazy new kind of testimonial, we had a blast in our office coming up with ideas. We threw everything we knew out the window and just starting spitballing some visuals that could serve as the B-roll for our hero testimonials. From amazing colors, weird camera angles, and sparklers, to ducks, ballerinas, and puppies, we crafted a campaign for Booklight to reimagine the tech testimonial of Front’s customers.
Not only were Front on board with our wacky ideas, but they pushed us to go even further with true creative autonomy, a refreshing mindset and trust from a client. The campaign led to being one of our favorite projects of 2021 and definitely one for the books. These spots were shot across three different cities with a quick turnaround but led to an extremely fulfilling project.
“Our number-one goal was to make a customer testimonial video that people hadn’t seen before. These things are typically boring, lazy, and uninspired. We owed it to our customers to do something better — and maybe even a little bit… weirder.
Booklight was a perfect partner in crime. They pushed the envelope with a totally new approach and always encouraged and enabled our off-the-wall ideas. The end result speaks for itself: a better, more creative customer testimonial video.”
— MATT KLASSEN, CONTENT MARKETING MANAGER, FRONT
Year:
2021
Director:
Chris Newhard
Writer:
Chris Newhard
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