A New Video Course by NYT Best Selling Author Ramit Sethi
Who’s to say software can’t be fun? In 2019, BuildingConnected approached Booklight about a fun commercial campaign idea they had. Booklight and BuildingConnected had already been working together for several years creating customer testimonials and product videos, but since the re-release of Bid Board Pro, they were looking to do something different.
The commercials involved creating several sets and smashing them to pieces with construction tools. The campaign depicts a series of preconstruction characters in their office as the we, the audience, witness their ‘straw that broke the camel’s back’ moment dealing with old technology.
Under the leadership of Tina Staroselsky (Growth Marketing Manager) and David Malpass (VP of Marketing), Booklight wrote, developed and produced these highly successful commercials for BuildingConnected. The commercials ran as pre-rolls on youtube and generated a ton of leads for BuildingConnected.
“When we set out to create Dream Job videos, we had one big question in the back of our minds: How do we create high quality videos amidst a pandemic without risking people’s safety?
One vendor (Booklight) stood above the rest. Not only did they take our initial ideas to a whole new level, they insisted we shoot videos live in person with extra precautions. Why? Their vision was, a student watching Dream Job 5 years from now should NEVER KNOW it was made during the 2020 pandemic. Wow, that one insight really hit our biggest pain point.
A month after we hired them, we shot videos in a secure studio with zero safety issues. And now, four months after our first conversation with Booklight, they delivered 5+ hours of incredible video footage last Friday.”
— RAMIT SETHI, CEO, I WILL TEACH YOU TO BE RICH
Year:
2019
Director:
Chris Newhard
Writers:
Chris Newhard, Jacob Matthew
Starring:
Ramit Sethi
SIMILAR WORK