In 2017, BuildingConnected approached Booklight in need of large scale customer stories filmed across North America. We traveled across the country and internationally many times, capturing the stories of how General Contractors and Subcontractors use BuildingConnected to make preconstruction easy and manageable.
This is an on-going video campaign partnership and continues to this day to be an integral part of BuildingConnected’s lead generation strategy. The success of the videos helped aid in Autodesk’s acquisition of BuildingConnected in 2019.
“Booklight took our crazy idea and turned it into a creative project that achieved our goals,
delivered on the vision, and most importantly, was a ton of fun to make.”
— TINA STAROSELSKY, BUILDINGCONNECTED
Year:
2017
Director:
Chris Newhard
Writers:
Chris Newhard
SIMILAR WORK