Who’s to say software can’t be fun? In 2019, BuildingConnected approached Booklight about a fun commercial campaign idea they had. Booklight and BuildingConnected had already been working together for several years creating customer testimonials and product videos, but since the re-release of Bid Board Pro, they were looking to do something different.
The commercials involved creating several sets and smashing them to pieces with construction tools. The campaign depicts a series of preconstruction characters in their office as the we, the audience, witness their ‘straw that broke the camel’s back’ moment dealing with old technology.
Under the leadership of Tina Staroselsky (Growth Marketing Manager) and David Malpass (VP of Marketing), Booklight wrote, developed and produced these highly successful commercials for BuildingConnected. The commercials ran as pre-rolls on youtube and generated a ton of leads for BuildingConnected.
“Booklight took our crazy idea and turned it into a creative project that achieved our goals,
delivered on the vision, and most importantly, was a ton of fun to make.”
— TINA STAROSELSKY, BUILDINGCONNECTED
Year:
2019
Director:
Jacob Matthew, Chris Newhard
Writers:
Chris Newhard, Jacob Matthew
Starring:
Tim Butterly
Michael Johnson
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