Booklight has become long standing partners with Twilio in their effort to build a top of the line, B2B video content strategy. Being a Cloud Communications Platform as a Service company, Twilio’s goal was to showcase how easy their technology is to use for their customers.
Booklight traveled to Sydney, Australia to film the story of how AussieBum, an Australian menswear manufacturer, utilizes Twilio to communicate with their customers. In turn, Twilio helped AussieBum scale their revenue exponentially. Booklight has filmed many customer stories for Twilio, but Aussiebum’s story has become an in-house favorite.
“The Booklight team has taken the time to learn our audience, products, and messaging, and we can always trust their insight, professionalism, stellar project management, and excellent rapport with our customers. They are a key part of our customer content strategy and our team. Plus, as a bonus, they’re incredibly fun to work with and a great group of quality people!”
— CLAIRE KARJALAINEN, SENIOR MANAGER OF CONTENT AND CUSTOMER PROGRAMS, TWILIO
Year:
2020
Director:
Chris Newhard
Producers:
Jacob Matthew
Aaron Olson
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