When Inspira Health approached Booklight to help them launch their new state of the art hospital in Mullica Hill, NJ, we were very excited. Their ambitious ideas were a wonderful challenge to go after and provided a great environment to create two seprate projects that would help both the community and the stakeholders of the company.
The first project was a physical brochure that had a small HD screen inside. We would create six different videos that showcased the futuristic aspects of the hospital. This included filming several days with actors to highlight new technology coming to the hospital to provide the best care possible.
The videos needed to have a certain “pop” to them to look great on the small screen. They had some footage previously shot but felt they didn’t tell enough story and lacked heart. The biggest challenge to this was that the hospital hadn’t been built yet, so we had to be conceptually technical in our filming.
The project was a hit as the video brochure brought the hospital to the community in a way they had never experienced before. Visitors and Investors were able to carry the brochures with them throughout the hospital, learning about each department as they go.
“Booklight took our crazy idea and turned it into a creative project that achieved our goals,
delivered on the vision, and most importantly, was a ton of fun to make.”
— TINA STAROSELSKY, BUILDINGCONNECTED
Video Brochure Videos
01 | Innovation Where It Matters Most
The first video in the video brochure was an overview, a general concept video to showcase a multitude of innovative improvements within Inspira Health.
02 | Robotics & Smart Room Technology
With new Smart Room technology available, patient care has risen to the next level.
03 | Cutting Edge Surgery
The addition of high tech machinery adds precision, certainty, and efficiency to any surgery a patient might need.
04 | Five-Star Maternity Care
The welcoming nature of the new maternity wing will help mothers deliver newborns in a private and expansive room with space for the whole family.
05 | Emergency Department
When an emergency comes up, it’s important that patient care is top notch. The facilities and staff are more than prepared at Inspira Medical Center with extra large rooms, private bathrooms and 64 ED rooms.
06 | Cardiac Care
The heart is easily the most important part of a healthy and happy life, and Inspira knows it. Their staff is trained and equipped to handle every aspect of care for a healthy heart.
Virtual Video Tours of the New Hospital
The second project was doing a series of “virtual tour” videos inside the hospital for online website viewers to see the hospital once it had been completed. This meant spending several days in the empty hospital showing off the facilities, extra large rooms, and comfortable environment. Again, to match the high end aesthetic of the hospital, we had to approach this from a similar mindset, and utilized lots of advanced robotic camera movements to capture the emotional experience of the high end building.
The final videos were four separate videos that came out beautifully and were loved by the community.
Enjoy these video tours of the new hospital at Inspira Medical Center Mullica Hill.
Overview
maternity
surgery
emergency
department
Year:
2019
Director:
Chris Newhard
Producers:
Jacob Matthew
Mike Henry
Lisa Henry
SIMILAR WORK