Advertisements can come in all shapes and sizes, and it was a fun new challenge when Autodesk approached us in 2021 looking for some short and sweet videos to be used as pre-roll ads for BuildingConnected, BIM Collaborate, and Takeoff.
Combining recorded talent with fast-paced and easily digestible animations, the videos in this campaign provide the viewer with all of the information they need to be further intrigued. The campaign included a total of 18 different videos each either 6 or 15 seconds long.
“Booklight took our crazy idea and turned it into a creative project that achieved our goals,
delivered on the vision, and most importantly, was a ton of fun to make.”
— TINA STAROSELSKY, BUILDINGCONNECTED
Year:
2021
Director:
Dan Mendenhall
Writer:
Chris Newhard
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