Front
A Different Kind of Customer Success Story
When Front approached Booklight to pitch a wild and crazy new kind of testimonial, we had a blast in our office coming up with ideas. We thew everything we knew out the window and just starting spitballing some visuals that could serve as the B-roll for our hero testimonials. From amazing colors, weird camera angles, and sparklers, to ducks, ballerinas, and puppies, we crafted a campaign for Booklight to reimagine the tech testimonial of Front’s customers. Not only were Front on board with our wacky ideas, but they pushed us to go even further with true creative autonomy, a refreshing mindset and trust from a client. The campaign led to being one of our favorite projects of 2021 and definitely one for the books. These spots were shot across three different cities with a quick turnaround but led to an extremely fulfilling project.